Have a Heart
“Have a Heart” pin cards are being distributed throughout the Navajo Nation to help educate people about the importance of clean indoor air for people living with diabetes. People with diabetes are more likely to have heart problems and breathing secondhand smoke has immediate harmful effects that increase the risk of heart attack.
Attached to the card, which features artwork by Navajo artist Anthony Chee Emerson, is a heart-shaped pin. The message on the card encourages people to wear the pin to show support and respect for people living with diabetes while reminding others to do their part to keep the air clear of secondhand cigarette smoke.
Other elements to this education campaign include radio ads in English and Diné. The campaign is currently tailored to the Navajo Nation and will soon be expanded into other Native communities and distinctive campaign elements will be developed with consideration to the unique culture of each community.